The newly released MALTESERS® Popcorn was pioneered by the Ballarat team, creating a product unique to the Australian market
MELBOURNE, Australia – 1 February 2022 -- Mars Wrigley Australia has further enhanced its local manufacturing credentials with the release of MALTESERS® Popcorn, a world-first recipe developed and manufactured at the company’s Ballarat production factory.
Inspired by Australians mixing their beloved MALTESERS® and popcorn together for the ultimate screen-time snack, the latest addition to the MALTESERS® lineup, currently available exclusively in Australia, is result of a significant research and development drive at the Ballarat site, which produces more than 2 million MALTESERS® per day.
In the last month, the company has also brought M&M’s® Brownie to the Australian market as it continues to double down on its commitment to delivering locally made consumer-led innovation . As another new addition to the roster of products produced in Ballarat, the new product releases follow a $30 million investment into the factory last year to bolster home-grown innovation capability.
Commenting on the latest additions to the company’s product lineup, Ben Hill, Marketing Director at Mars Wrigley Australia, says: “Knowing the global popularity of MALTESERS®, we’re particularly proud to develop a new flavour unique to Australia and formulated from scratch in Ballarat.”
“By continuing to invest time and resources into our local manufacturing capabilities, we’re able to firmly establish our Ballarat site as a regional centre of excellence and the beating heart of our confectionery offering in Australia.”
Salil Tipre, Senior Scientist – Product Development at Mars Wrigley Australia, led the development of the new MALTESERS® Popcorn. Commenting on the achievement, he notes: “MALTESERS® Popcorn is a testament to the incredible work, dedication and innovation of the team in Ballarat, and is just one of the many exciting new products we plan to unveil this year. It’s exciting to be able to bring a world-first product to Aussie consumers, developed and manufactured right here in our own backyard.”
About Mars Wrigley Australia: Mars Wrigley Australia is a proud part of Mars, Incorporated - a family-owned business. We produce some of Australia’s best-loved gum, mint and confections brands, including: EXTRA®, M&M’S®, MARS®, SKITTLES®, MALTESERS®, ECLIPSE®, MILKY WAY®, PODS®, and JUICY FRUIT®. Our oldest brand, JUICY FRUIT®, has a heritage of over 100 years in Australia. We’ve manufactured our refreshing gum and mint products in Asquith, NSW for over 60 years and our chocolate products have been manufactured in Ballarat, Victoria for over 40 years. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – guide us in everything we do and inspire our Associates to create value for all of our partners and deliver growth we are proud of every day.